Virgin Group Ltd. is an interesting corporate conglomerate headed by British tycoon, Richard C.N. Branson. Visit Virgin.com and develop a critical analysis of Virgin’s new-product strategy of launching a portfolio of online businesses.
Answer to relevant QuestionsDell Inc. is expanding its product portfolio. Go to www.dell.com and describe the product categories in which Dell competes. Discuss the features and limitations of focus group interviews for use in new-product planning. Review the IBM Centenary APPLICATION. What are the important issues confronting IBM’s management in managing the company’s brand portfolio? How can a brand portfolio perspective assist in meeting these challenges? What are the strengths and limitations in moving the Marriott brand vertically upward and downward in terms of price and quality? Review the STRATEGY APPLICATION describing retail ventures being started by manufacturers. Consider what motivates such ventures. Are there other examples that you can identify? Develop a list of the market and customer ...
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