Visit a company website of your choosing. Usually, there is a link to the press release section of the site. Review that company’s five latest press releases. What subject matter did they deal with? Try to determine how the company uses public relations to its advantage.
Answer to relevant QuestionsBriefly explain how experiential marketing is different from other forms of marketing communications activities. What benefits does it offer? Briefly explain the following stages of event marketing execution: a) Site selection and staging b) Staffing c) Operations and logistics d) Safety and security Why are companies becoming more actively involved in cause- related event sponsorships? Conduct some secondary research on this issue and formulate a position on the matter. Briefly explain the roles and responsibilities of a salesperson. What are the primary ways of measuring the effectiveness of event marketing and sponsorship participation? Briefly discuss each form of measurement.
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