Visit Nokia’s U.S. website (www.nokiausa.com). Evaluate Nokia’s sales approach online. How does Nokia enhance its direct marketing strategy through Web-based offerings? How could the company increase traffic to its online sales platform without creating channel conflict?
Answer to relevant QuestionsReview the website of Merrill Lynch (www.ml.com). How does Merrill Lynch leverage its global position to adjust to local markets through the Internet? Why is the Internet particularly relevant for firms in the financial ...Suppose an analysis of sales force size and selling effort deployment indicates that a company has a salesforce of the right size but that the allocation of selling effort requires substantial adjustment in several ...Direct marketing is similar in many ways to advertising. Why is it important to view direct marketing as a specific group of promotion methods? As companies begin to replace functions with processes, what are the possible effects on organizational designs? Discuss the important organizational design issues in establishing an effective strategic alliance between organizations.
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