Visit some commercial websites of your choosing. Evaluate these websites in terms of their ability to achieve certain marketing and marketing communications objectives such as building brand image, offering incentives, generating leads, and providing customer service. Are communications on the web-sites coordinated with any other form of marketing communications?
Answer to relevant QuestionsAssess how consumer goods marketing organizations are using social media communications to their advantage. Can it be an effective medium for building relationships with customers? What are the benefits and drawbacks of loyalty promotions? What are the benefits and drawbacks of a free sample offer? Evaluate the sales promotion strategies used by Tim Hortons. What marketing and marketing communications objectives do they meet? How does Tim Hortons integrate sales promotions with other components of the marketing ...What are the advantages and disadvantages of using public relations as a marketing communications medium? Briefly explain.
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