Visit the Hennes & Mauritz website and compare H&M’s product offerings with those offered by Gap (www.gap.com).
Answer to relevant QuestionsExplain the relationship between customer satisfaction and customer value. Discuss the issues and trade-offs of using tight evaluation versus loose evaluation procedures as a product concept moves through the planning process to the commercialization stage. Examine the Fortune Brands website (www.fortunebrands.com). Analyze and evaluate the strategic initiatives used by Fortune Brands in their strategic brand management. What is the role of strategic brand analysis in building strong brands? A. Examine the websites of Aveda (www.aveda.com) and The Body Shop (www.bodyshop.com). Compare and contrast the distribution networks of these two retailers.
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