Visit the Oracle.com website. Discuss how Oracle considers price in the information provided for its business process software suite.
Answer to relevant QuestionsStudy the information available from Starbucks’ website (www.Starbucks.com). Discuss how the website enhances the firm’s ability to obtain premium prices. Indicate how a fast-food chain can estimate the price elasticity of a proposed new product such as a new chicken sandwich. Consider the online promotion activities described in the INTERNET APPLICATION. Discuss how these initiatives offer compelling advantages over traditional promotional strategies. Under what conditions is a firm’s promotion strategy more likely to be advertising/sales promotion-driven rather than personal selling-driven? Visit Nokia’s U.S. website (www.nokiausa.com). Evaluate Nokia’s sales approach online. How does Nokia enhance its direct marketing strategy through Web-based offerings? How could the company increase traffic to its ...
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