Question: Visit the Web site of a major bank e g Citibank

Visit the Web site of a major bank, e.g., Citibank at www.citiank.com. Explore the Web to learn about the bank’s services and operations.
Required:
1. What do you think the bank’s overall, long-term goals are?
2. Develop a balanced scorecard for the bank. Include two to five measures in each of the scorecard’s, perspectives.
3. How would the balanced scorecard affect the way managers develop the bank’s strategy?
4. Explain the concept of lead and lag measures in the context of the scorecard you have developed.


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  • CreatedFebruary 25, 2014
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