Visit the Web site of a U.S. company with an extensive presence internationally. Examples include The Coca-Cola Company and Johnson & Johnson.
Note two or three differences in product strategies you found between the company's products sold domestically and those sold internationally. Next, visit the Web site of Swiss firm Nestlé or Dutch firm Unilever and repeat the exercise. Based on your findings, did you find any differences between the U.S. and non-U.S. companies?