Visit the website for the Montana Meh Project (www.montanamethproject.org) and choose three ads that use various levels of fear in the message. Discuss why each ad may or may not be effective.
Answer to relevant QuestionsDiscuss the factors that lead to commercial wear out giving attention to some of the reasons markets often run the same ad repeatedly. What are some strategies for delaying or even avoiding wear out?Companies like P&G and Kraft Foods have found success by increasing their IMC budgets while other companies reduce theirs during a recession. Explain why they have likely achieved this success.What are the two key issues that marketers must face in regard to budgeting? Explain the differences and give examples of each.Find an example of an ad or campaign that you think reflects one of the approaches used to develop a major selling idea such as unique selling proposition, brand image, inherent drama, or positioning. Discuss how the major ...Discuss the reasons marketers might use user-generated content (UGC) for an advertising campaign. Do you agree with the decision by Ford to rely on UGC for the advertising done to support the “Fiesta Movement: A Social ...
Post your question