Visit the website for the Montana Meh Project (www.montanamethproject.org) and choose three ads that use various levels
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The Montana Meth project web site contains may example of print and television commercials that utilize fear appeals The level of fear used in these a...View the full answer
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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