Visit the website for your university or college. Based on your visit, would you conclude that the website is a transactional website or a promotional website? Why? How would you rate the website in terms of the seven website design elements that affect customer experience?
Answer to relevant QuestionsWhat actions involving the four marketing mix elements might be used to reach the target market in question 4?Select one strength, one weakness, one opportunity, and one threat from the Ben & Jerry’s SWOT analysis shown in Figure. Suggest an action that a B&J marketing manager might take to address each factor.Develop a Code of Ethics for a new online vitamin store. Does your code address advertising? Privacy? Use by children?Describe the major differences among industrial firms, resellers, and government units in the United States.It’s no surprise that Pizza Hut is the world’s largest pizza chain with more than 10,000 restaurants in 100 countries. But did you know that Pizza Hut became one of the top 35 U.S. Internet retailers in 2009? According ...
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