Visit the website of Amazon.com. Evaluate Amazon’s pricing strategy. How do its prices compare to those of “brick and mortar” retailers? Critically evaluate the company’s product offering and identify potential market segments.
Answer to relevant QuestionsVisit the Oracle.com website. Discuss how Oracle considers price in the information provided for its business process software suite. The Toyota Camry and the Lexus ES 330 are very similar but the ES 330 is priced substantially higher than the Camry. Discuss the features and limitations of this pricing strategy. Discuss how a pricing strategy should be developed by a software firm to price its business-analysis software line. What are the important considerations in determining a promotion budget? Examine the website of Salesforce.com. Discuss how the Internet service provider can assist sales managers in their sales force management activities.
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