Visit the website of SalesForce.com. Based on the information provided discuss how can SalesForce.com contribute to a company’s CRM.
Answer to relevant QuestionsVisit one of the websites discussed in Exhibit 4.3. Discuss how the website may be useful to a company in its CRM initiatives. Discuss the process of developing a CRM strategy. Examine the marketing information example described in the ETHICS APPLICATION “Neuromarketing.” Should limits be placed on the ability of commercial organizations to capture and exploit information about individuals for ...Compare and contrast the use of standardized information services as an alternative to special research studies for tracking the performance of a new packaged food product. Go to www.mcdonalds.com and analyze McDonald’s positioning initiatives and discuss important positioning issues for McDonalds.
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