Visit the website of the Gap (www.gap.com). Discuss how the web can be used in new-product planning for a bricks-and-mortar retailer such as the Gap.
Answer to relevant QuestionsVirgin Group Ltd. is an interesting corporate conglomerate headed by British tycoon, Richard C.N. Branson. Visit Virgin.com and develop a critical analysis of Virgin’s new-product strategy of launching a portfolio of ...In many consumer products companies, marketing executives seem to play the lead role in new-product planning, whereas research and development executives occupy this position in firms with very complex products such as ...Examine the new-product-planning process assuming a platform strategy is being used by the organization (see Exhibit 8.10). How does the use of a platform strategy alter the planning process? Discuss the underlying logic of managing brand portfolio. How can a company combine the strengths of global brands with the need to adapt to local market requirements in a multinational operation?
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