Visit the website www.alliancestrategy.com and review the presentations and material available at the site. Summarize what factors should be considered in making alliances between organizations effective.
Answer to relevant QuestionsGo to the investor information and company history on www.amazon.com. Identify the evolving network of strategic relationships with customers, suppliers, and collaborators both on the Web and with conventional organizations. ...Compare and contrast vertical and horizontal strategic relationships between independent companies. Suppose you are seeking a Japanese strategic alliance partner to market your French pharmaceutical products in Asia. What characteristics are important in selecting a good partner? Discuss the potential role of the Internet in the new-product-planning process. Which stages of the process may benefit most from Internet initiatives? Review the IBM Centenary APPLICATION. What are the important issues confronting IBM’s management in managing the company’s brand portfolio? How can a brand portfolio perspective assist in meeting these challenges?
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