Visit the websites of fashion clothing companies Zara (www.zara.com) and H&M (www.hm.com). What do these sites tell you about the targeting and positioning strategies being pursued by these companies?
Answer to relevant QuestionsWhat does Google’s website (www.Google.com) tell us about the company’s ability to collect information about individuals and businesses? What privacy issues arise, and how can they be resolved? Develop a list of the personal challenges confronting the marketing executive, and consider the qualities and capabilities which may be most relevant to meeting these challenges. Examine the relevance of market orientation as a guiding philosophy for a social service organization, giving particular attention to user needs and wants. Discuss the important issues that should be considered in defining the product–market for a totally new product. Select an industry and describe its characteristics, participants, and structure.
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