Visit the websites of fashion clothing companies Zara (www.zara.com) and H&M (www.hm.com). What do these sites tell

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Visit the websites of fashion clothing companies Zara (www.zara.com) and H&M (www.hm.com). What do these sites tell you about the targeting and positioning strategies being pursued by these companies?
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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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