Visit www.Orbitz.com. What decision rule and evaluative criteria seem to dominate? Why do you think this is?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:20 AM

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Visit www.Orbitz.com. What decision rule and evaluative criteria seem to dominate? Why do you think this is?

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Consumer Behavior Building Marketing Strategy

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