Volkswagen sold its original Beetle automobile in the United States until the 1970s. The original Beetle was made of inexpensive materials, was built using an efficient mass production technology, and offered few options. Then, in the 1990s, Volkswagen introduced its new Beetle, which has a distinctive style, provides more optional features, and is priced for upscale buyers. What was Volkswagen’s strategy with the original Beetle—product differentiation, low cost, or focus? Which strategy did Volkswagen implement with its new Beetle? Explain your answers.
Answer to relevant QuestionsInterview a manager and categorize the business- and corporate-level strategies of his or her organization according to Porter’s generic strategies, the Miles and Snow typology, and extent of diversification. Describe the difference between programmed and non-programmed decisions. What are the implications of these differences for decision makers? Consider the following list of business decisions. Which decisions would be handled most effectively by group or team decision making? Which would be handled most effectively by individual decision making? Explain your ...What characteristics make an industry attractive to entrepreneurs? Based on these characteristics, which industries are most attractive to entrepreneurs? Its click-through rate measures the number of visitors to a website who actually click on the ads. Industrywide, it’s not good, and in 2010, Facebook’s click-through rate was below the industry average. What about you ...
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