W. W. Grainger, headquartered in Skokie, Ill., is one of the nation’s largest wholesalers, with more than 600 branch locations. The company sells mainly industrial products such as electric motors, fans, blowers, air compressors, power transmission equipment along with thousands of different components and replacement parts. Inventories and order processing are managed with advanced computer systems. Grainger buys products from about 2,000 manufacturers and resells them to almost one million customers. The principal means by which Grainger competes, according to the company’s top management, is by offering such extras as wide availability of local stocks, outside salespeople, and customer service. Grainger has also put its complete catalog online so that customers have the option of visiting the company’s Web site to place their orders. In a fundamental sense, is giant W. W. Grainger different from the host of mostly much smaller wholesalers in any other line of trade? Discuss in terms of the set of distribution tasks presented in the chapter.
Answer to relevant QuestionsWeb fulfillment companies may start a new trend in online retailing. These firms allow conventional retailers to operate their online divisions without the expense and hassle of developing and running their own e-commerce ...Discuss the basic provisions of the (1) Sherman Antitrust Act; (2) Clayton Act; (3) Federal Trade Commission Act; (4) Robinson-Patman Act and (5) Celler-Kefauver Act. Explain the four types of competition discussed in the chapter. Why is it important to recognize these different forms of competition? When Circuit City, the world’s second largest consumer electronics retailer went out of business in January of 2009, pundits thought most of Circuit City’s business would be picked up by the largest consumer electronics ...How can the channel manager use the concept of role to develop a more effective and efficient channel?
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