Wal-Mart is finding severe resistance to its expansion into New England and California. From Wal-Mart’s perspective, draw the stakeholder map. Define the true goals of the opponents of Wal-Mart. Include a consideration of the following:
(a) Stopping Wal-Mart’s expansion,
(b) Preserving the status quo (e.g., downtown community, social fabric),
(c) Developing a cause that will pay their bills,
(d) Fighting for an ideology, or
(e) Something else. What should Wal-Mart do?

The small town was in need of a hired gun. The people were tired of dealing with the local price-fixing merchant scum who ran the town like a company store. This low-life bunch held the people of the town in a death grip; the townspeople believed they overcharged on every purchase. In spite of what appeared to be a case of collusion, the law was powerless to do anything. What competition there was had been effectively eliminated.