We often dip our toes in the water to check the temperature before jumping in. How might

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We often dip our toes in the water to check the temperature before jumping in. How might this analogy pertain to a firm introducing a new product? How does test marketing provide greater flexibility to the firm relative to a national launch?

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Managerial accounting

ISBN: 978-0471467854

1st edition

Authors: ramji balakrishnan, k. s i varamakrishnan, Geoffrey b. sprin

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Question Posted: Feb 20, 2013 09:28 AM

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Managerial accounting

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