Question: Website administrators sometimes use analysis tools or service providers to

Website administrators sometimes use analysis tools or service providers to “track” the movements of visitors to the various portions of their site. Overall, the administrator of a political action website has found that 35% of the visitors who visit the “Environmental Issues” page go on to visit the “Here’s What You Can Do” page. In an effort to increase this rate, the administrator places a photograph of an oil-covered sea otter on the Issues page. Of the next 300 visitors to the Issues page, 40% also visit the Can Do page. The data are in file XR10078, coded as 1 = did not go on to visit Can Do page and 2 = went on to visit Can Do page. At the 0.05 level, is the 40% rate significantly greater than the 35% that had been occurring in the past, or might this higher rate be simply due to chance variation? Identify and interpret the p-value for the test.

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  • CreatedSeptember 08, 2015
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