Wendy Hu is considering two new products for her office products manufacturing business. One is a laser printer. Wendy has had numerous calls for the product, which will compete with existing well-known brands. The other product is a new computer projection system that permits a presenter to display color computer images without the need of a regular computer or projection system. The product would have little competition. Wendy believes the market will be receptive to this product. What are some of the risks that Wendy must consider in deciding whether to produce the two products?