Were Spykes and Wide Eye bad products? Do you think they were marketed in objectionable or misleading

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Were Spykes and Wide Eye bad products? Do you think they were marketed in objectionable or misleading ways? Do you think companies should be allowed to market other caffeinated alcoholic beverages?

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Business, Government, and Society A Managerial Perspective, Text and Cases

ISBN: 978-0078112676

13th edition

Authors: John Steiner, George Steiner

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Question Posted: Sep 12, 2014 07:57 AM

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Were Spykes and Wide Eye bad products? Do you think they were marketed in objectionable or misleading

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Spykes and Wide Eye were innovative products Spykes was an effort by AnheuserBusch to compete for younger drinkers increasingly attracted to novel distilled spirits products Wide Eye a caffeinated sch...View the full answer

Business, Government, and Society A Managerial Perspective, Text and Cases

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