Question: Western Michigan is home to three office furniture manufacturing firms

Western Michigan is home to three office furniture manufacturing firms. When they realized that they were sourcing from many of the same suppliers, they thought that there might be an opportunity for a joint venture to consolidate inbound movement of raw materials. Describe the trade-offs that might be associated with such an initiative across competitors. Discuss the benefits and risks of such a strategy.

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  • CreatedAugust 22, 2015
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