What actions might the business research industry take to convince the public that research is a legitimate

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What actions might the business research industry take to convince the public that research is a legitimate activity and that firms that misrepresent their intentions and distort findings to achieve their aims are not true research companies?

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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