What approach does Kickstarters leadership appear to have regarding innovation, and how should this be managed?

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What approach does Kickstarter’s leadership appear to have regarding innovation, and how should this be managed?

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Strategic Management Text and Cases

ISBN: 978-1259196553

7th edition

Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara

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Question Posted: Sep 03, 2015 07:00 AM

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What approach does Kickstarters leadership appear to have regarding innovation, and how should this be managed?

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Kickstarters major challenge was to create a sustainable competitive advantage in the marketplace that is not only unique and valuable but also difficult for competitors to copy or substitute In addit...View the full answer

Strategic Management Text and Cases

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