What are pros and cons of using M-Turk crowd sourcing to provide a sample for a marketing

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What are pros and cons of using M-Turk crowd sourcing to provide a sample for a marketing research study? Would you advise someone trying to predict which type of appeals for energy efficient technology for new automobiles will be effective on U.S. consumers to use a sample taken from M-Turk?
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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