What are psychic, psychological and cultural distances? How useful is it to a manager to be able

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What are psychic, psychological and cultural distances? How useful is it to a manager to be able to measure (by index or scales) such distance between countries? Explain.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:37 AM

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What are psychic, psychological and cultural distances? How useful is it to a manager to be able

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International Marketing & Export Management

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