What are relative advantages of purchase and media panels over surveys?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:49 AM

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What are relative advantages of purchase and media panels over surveys?

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The relative advantages of panels over surveys are panels provide data that c...View the full answer

Marketing Research An Applied Orientation

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