What are shock ads? Do you think they are designed to create sales, or to bring attention to specific issues? Do they work?
Answer to relevant QuestionsEvaluate Gatorade’s decision to launch the new G Series product line and the challenge this represents to the company from an integrated marketing communications perspective.Evaluate Nike’s decision to move away from the use of traditional mass-media advertising and focus more of its marketing budget on digital media. Do you agree with this decision or do you think Nike should be allocating ...Marketing strategies are placing more and more effort on target marketing. What is target marketing? Give examples of companies currently employing this strategy.A common criticism of advertising is that it stereotypes women. Discuss the ways this might occur. Do you think the Air walk ad shown in Exhibit 21-8 is suggestive and symbolizes sexual submission?Explain what is meant by customer relationship management. Discuss why CRM has become such an important practice to marketers
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