What are some general types of evaluation questions that a person should ask about a program?
Answer to relevant QuestionsList four ways that publicity activity is evaluated. What, if any, are the drawbacks of each one?What is meant by “audience participation” in persuasion? Give some examples of how audience participation can be used. What are the three foundations of reputation? How does each one contribute to building and maintaining a positive reputation?What racial/ethnic group has the highest median income and percentage of college degrees?What is the difference between copyrighted and trademarked material? How do public relations people help protect each?
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