What are some of the advantages and disadvantages of promotional products? What are some of the situations in which promotional products may be most valuable to marketers?
Answer to relevant QuestionsDigital out-of-home media have been experiencing rapid growth. Give examples of some of these new media forms and why they have an advantage over existing traditional out of home media.Explain what is meant by Customer Lifetime Value. How does this formula benefit the direct marketer?Direct marketers are very good at determining the effectiveness of their programs. Many direct marketers now measure the impact of the program on the consumer funnel. Explain how direct marketers measure effectiveness, and ...The growth of Face book has had a major impact on the way advertisers attempt to reach their customers. Discuss how Face book has changed the media environment, citing examplesDiscuss how the Internet and the growing popularity of social media such as Face book and Twitter are impacting marketers’ use of sales promotion.
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