What are some of the advantages of using mass customization technology to satisfy the needs of buyers?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:58 AM

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What are some of the advantages of using mass customization technology to satisfy the needs of buyers?

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The most specific form of market segmentation is to consider each buyer as a market segment This is ...View the full answer

Strategic Marketing

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