Question: What are some of the advantages of using mass customization
What are some of the advantages of using mass customization technology to satisfy the needs of buyers?
Relevant QuestionsCritically evaluate the “Net Promoter” concept of customer satisfaction used by the General Electric Co. What role does customer experience information play in GE’s CRM? Discuss the value of considering CRM at different organizational levels. In what ways can perceptions of poor ethical standards inhibit a company’s ability to build customer relationships and compete effectively? How would you explain to a group of top–level executives the relationship between market–orientation and continuous learning about markets? PepsiCo competes in the United States and many other countries. Consider how Pepsi may utilize maps in analyzing and selecting market targets (see www.nationalgeographic.com).
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