What are some of the channel management problems that can arise when pursuing product line expansion and contraction strategies, trading-up and trading-down strategies and a product brand strategy that uses both national and private brands?
Answer to relevant QuestionsWith the widespread use of e-books, such as Amazon.com’s Kindle, book publishers are faced with a tough channel decision: should they introduce the conventional hardcover and the e- book versions simultaneously or delay ...Even famous and iconic Fortune 100 companies sometimes manufacture defective products that end up on the shelves of thousands of retailers. This is what happened to Johnson & Johnson, one of the world’s leading ...Explain the concept of “buying distribution services” as it applies to channel pricing strategy. A sales representative from a wholesaler of sporting goods called on a sporting goods retailer in the middle of the summer. The salesman was particularly fond of the new line of exercise equipment from a major manufacturer ...Discuss the pros and cons of following promotional strategies from the manufacturer’s and channel member’s viewpoints: (a) Cooperative advertising, (b) Promotional allowances, (c) Slotting fees, (d) Displays and ...
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