What are some of the cultural variables that marketers must considering in developing advertising and promotional programs in a foreign market? Choose one of these cultural variables and discuss how it has created a problem or challenge for a company in developing an advertising and promotional program in a specific country.
Answer to relevant QuestionsWhat is meant by a country-of-origin effect? Discuss the implications of the results found in the survey conducted among college students in the United States which found that they have limited knowledge of the ...IMC Perspective 20-1discusses the battle that marketers of hard liquor have waged to advertise on television and the broadcast networks in particular. Do you agree with the DISCUS argument that for hard liquor should be ...Find several examples of advertising claims or slogans that are based on puffery rather than substantiated claims. Discuss whether you feel these advertising claims can be defended on the basis of puffery.Discuss how attitudes toward the use of sex in advertising differ between men and women. Discuss the implications of these attitudinal differences for marketers who are developing ads for each sex.Figure describes the traits of successful sales people. Discuss these traits and why they are important in developing and sustaining an effective sales relationship with clients.
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