What are some of the most efficient ways for marketers to connect with college students?
Answer to relevant QuestionsSome activists object to Axe’s male-focused marketing; they claim that its commercials demean women. On the other hand, Dove’s campaign has been applauded because it promotes a healthy body image for girls. Guess what? ...Several years ago R. J. Reynolds announced plans to test market a menthol cigarette called Uptown specifically to black consumers. According to the company, about 70 percent of black smokers prefer menthol, more than twice ...This chapter describes members of Gen Y as much more traditional and team oriented than their older brothers and sisters. Do you agree? Describe the processes involved when a person assimilates into a new host culture. Sears, JC Penney, and Walmart tried hard in recent years to upgrade their images and appeal to higher class consumers. In fact, JC Penney even hired the head of Apple’s stores as its new CEO. How successful have these ...
Post your question