What are some of the positives and negatives of targeting college students? Identify some specific marketing strategies that you feel have been either successful or unsuccessful at appealing to this segment. What characteristics distinguish the successes from the failures?
Answer to relevant QuestionsIs it practical to assume that people age 55 and older constitute one large consumer market? How can marketers segment this age subculture? What are some important variables to keep in mind when we tailor marketing ...Who are acculturation agents? Give two examples. What is cultural capital, and why is enrolling in an etiquette class a way to accumulate it? Thorstein Veblen argued that men often used women as “trophy wives” to display their wealth. Is this argument still valid today? What is a pecking order?
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