What are some of the problems inherent with the use of psychoanalytic theory to understand consumer behaviors?

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What are some of the problems inherent with the use of psychoanalytic theory to understand consumer behaviors? Are there any positive benefits to taking this approach to studying consumer behavior?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:40 AM

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What are some of the problems inherent with the use of psychoanalytic theory to understand consumer behaviors?

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Most of the problems regarding research based on psychoanalytic theory are based on issues relating ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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