What are some of the product strategies and communication strategies that General Motors could use to further enhance the level of perceived differentiation between its divisions?
Answer to relevant QuestionsCan you think of any negatively correlated attributes and benefits other than those listed in Figure 2-6? Can you think of any other strategies to deal with negatively correlated attributes and benefits? Choose a package for any supermarket product. Assess its contribution to brand equity. Justify your decisions. The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing to adopt an ingredient branding strategy ...There are four fake brand extensions among the following list; the other six were marketed at one point. Can you identify the four fakes? a. Ben-Gay Aspirin: Pain relief that comes with a warm glow b. Burberry Baby Stroller: ...Contrast Coca-Cola’s and McDonald’s global branding strategies. How are they similar and how are they different? Why are they so well-respected?
Post your question