What are some of the reasons brand managers are allocating more of their promotional budgets to sales promotion rather than media advertising? Do you agree with the critics who argue that the increased use of sale promotion is undermining brand equity for many once-powerful brands?
Answer to relevant QuestionsDiscuss how the Internet and the growing popularity of social media such as Face book and Twitter are impacting marketers’ use of sales promotion.A recent report by a rebate fulfillment service showed that the average redemption rate for a $50 rebate on a product that costs $200 is only 35 percent. Why do you think redemption rates are so low? How might these low ...Social media have had a profound impact on the power of publicity. Explain what this means and whether you believe it to be true or not. Provide examples to support your position.How have marketers employed the methodology of eye tracking? Give examples of companies that have employed this methodology. When does eye tracking seem to be most useful?What are some of the challenges the Q2022 Supreme Committee will face in promoting the World Cup in Qatar? Discuss the various IMC tools that can be used to promote the World Cup in countries around the world.
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