What are some of the ways you could use secondary research to better understand the various segments of your market and to develop promotional materials?
Answer to relevant QuestionsCreate a questionnaire that could be used to gather data for your carwash? Use both closed- and open-ended questions. Revisit the US census Bureau website (www.census.gov) and list secondary data that might be useful in opening your dry cleaning business. What are the three most important functions (think cash, accounts payable, owners' equity, etc.) that a computerized accounting system should have? Why are they the most important? Why should you, as a business owner care about the distinction between costs and expenses? Why do you have to give up more ownership to get outside investment if your business is risky?
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