What are some of your favorite examples of cause-related marketing? Do you buy products linked to causes? Why or why not?
Answer to relevant QuestionsWhy is corporate sponsorship of concerts, festivals, and even the Olympics considered a good marketing and public relations strategy?What constitutes a celebrity today in American society? What are the roles of publicists and the media in creating celebrities?The PR Casebook on page 493 summarizes Carnival Cruise Line’s “public relations mess” when 4,000 passengers went without air conditioning or toilets for five days. How well do you think Carnival handled the situation?Many lobbyists are former legislators and government officials. Do you think they exercise undue influence in the shaping of legislation? Why or why not?Dave Drobis of Ketchum identifies three key audiences to whom public relations personnel need to promote the benefits of globalization. What are they?
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