What are some other examples of slogans not listed in the chapter that make strong contributions to brand equity? Why? Can you think of any “bad” slogans? Why do you consider them to be so?
Answer to relevant QuestionsChoose a package for any supermarket product. Assess its contribution to brand equity. Justify your decisions. What do you see as the role of the Internet for building brands? How would you evaluate a Web site for a major brand, e.g., Nike, Disney, or Levi’s? How about one of your favorite brands? Which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they help to contribute to the equity of the retailer? Conversely, how does that retailer’s image help the image of the ...Choose a product. Conduct a branded and unbranded experiment. What do you learn about the equity of the brands in that product class? Try to think of additional examples of brands that adopted either a back-to-basics or reinvention revitalization strategy. How well did they work?
Post your question