What are some ways that you see small business owners promote their products/and or services? Provide examples of your perception of their value proposition to each of the markets they are currently targeting. In your opinion, how effective do you think some of their messages are?
Answer to relevant QuestionsWhat ways can Beacon Street Girls market to the tween girls? Recall the last time you purchased a product or service from a small firm. Did they use any of the techniques or skills involved in personal selling? How did they close the sale with you? Niewulis’ original intent was to market to major sports stores, how would you describe the market he finally targeted? Is there a commonality? Going back to our carwash example, list all the ways you could differentiate your product, price, promotion and distribution from competition. With your classmates, make a list of several products or services unlikely to be tied to other products or services. How might you estimate sales with these?
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