What are the advantages and disadvantages of e-mail surveys? What are situations when they may not be appropriate?
Answer to relevant QuestionsWhat is a click-through rate? How is it relevant to e-mail surveys? What type of survey approach is most likely to yield the highest response rate? What approach (es) will yield the lowest response rate? What can be done to improve response rates in e-mail and Internet surveys? Why is response rate a concern for survey researchers? Are there other issues that should be of greater concern? How can a marketing researcher determine if an observational data collection involving hidden cameras is ethical? What is conversation volume? What sources provide this type of data?
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