What are the advantages and disadvantages of e-mail surveys? What are situations when they may not be

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What are the advantages and disadvantages of e-mail surveys? What are situations when they may not be appropriate?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 07:34 AM

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What are the advantages and disadvantages of e-mail surveys? What are situations when they may not be

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The benefits of incorporating a questionnaire in an email include the speed of distribution l...View the full answer

Essentials of Marketing Research

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