What are the advantages and disadvantages of franchising from the perspective of franchisors and franchisees?
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Advantages of Franchising Provides master franchisees with an exclusive large predefined territory and substantial economies of scale from operating numerous sales outlets simultaneously They gain acc...View the full answer
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Related Book For
International Business and the New Realities
ISBN: 978-0136090984
2nd Edition
Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
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