What are the advantages and disadvantages of using public relations as a marketing communications medium? Briefly explain.

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:20 AM

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What are the advantages and disadvantages of using public relations as a marketing communications medium? Briefly explain.

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Public relations advantages include it is a credible source of informati...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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