What are the advantages of using a slider scale?
Answer to relevant QuestionsConsider the following research questions or hypotheses. What variables need to be measured in each? a. Do consumers who spend more time and are more committed to Facebook spend more money at Amazon.com? b. What are the ...How is it that marketing researchers can justify treating a seven-point Likert scale as interval? [Ethics Question] Respondents have a duty to follow the survey instructions once they agree to participate? Are Internet or personal surveys better for making sure respondents maintain integrity in responding? Define randomized response technique? Provide an example company that might benefit from using the technique in its marketing research. Define sample, sampling unit, sampling frame and population.
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