What are the attractions and possible problems in developing a strategic relationship with a major customer in

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What are the attractions and possible problems in developing a strategic relationship with a major customer in the form of strategic account management?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:01 AM

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What are the attractions and possible problems in developing a strategic relationship with a major customer in

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Strategic customers are those with which the relationship is based on collaboration and joint decision making where both buyer and seller invest time ...View the full answer

Strategic Marketing

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