What are the characteristics of a multimedia news release?
Answer to relevant QuestionsWhy is it a good idea to include a photograph with a news release? What are the six aspects of a good publicity photo?Radio news releases must be tightly written. What is the general guideline for the number of lines and words in a 30-second news release? What other guidelines should be kept in mind when writing a radio news release?What are some guidelines for a successful SMT?Discuss the variety of items that must be budgeted in planning a banquet.Corporate philanthropy is now strategic. Do you think all this makes corporate philanthropy too self-serving? Why or why not?
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